Social Media Campaigns
With the rise of social media, small and large organisations have produced campaigns for social media platforms instead of traditional broadcast and advertising outlets. Social media videos can have a much greater reach and can be highly targeted to your audience. Social media videos are cheaper and more accessible to different types of businesses too. Twisted Media can assist you to produce a series of videos for your social media platforms.
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Testimonial
Testimonial video is where an interviewee shares their point of view on a subject, product or experience. Client testimonials are extremely popular where clients speak about how a product has helped them at work or with their personal life and it can assist in promoting a product or service.
Testimonial videos may include people sharing experiences to raise awareness about a cause. Testimonial videos provide a sincere platform for interview subjects to share their story, often with an emotive hook.
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Promotional & Public Relations
Video is a powerful promotional tool. A promo video can enhance your company’s image and create brand awareness in the eyes of your target audience. It can also be used to kick start a sales meeting, to kick start an event that you are sponsoring or at a trade exhibition stand. The video could even play in your reception area or be used as part of a tender submission.
A corporate promotional video can also be used as part of a community consultation.
Engage viewers with information to promote your product or cause. Twisted Media is a video production company that can create professional content for your business.
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Explainer Video & Animation
Animation is a popular and cost effective way to explain how a business, service or product works.
Animation is good at demonstrating the steps in a process. It is even better at demonstrating the thinking behind a process in a dynamic style. This is great as an educational video tool.
By using an abstract approach such as animation, instead of portraying real individuals, animated video can strike a wider range of emotional tones. This can help cover difficult subjects frankly and effectively, without causing the audience to get its defences up.
Characters can be customised to represent diversity effectively, without having to cast actors of a specific cultural background.
Scenery and props can also be customised to fit the story or messages.
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Education
Use quality video and media production to break down complex topics or to demonstrate how something works. A well-written and executed educational video can engage consumers and educate a workforce or the wider community. Twisted finds the best way to illustrate the information in your video. An interactive program can engage an audience and can be effective to educate an audience. This can include many styles, including animation, dramatic scenes or even a fun game show.
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Instructional
Using an instructional corporate video can teach an audience how to use a product or service. YouTube has millions of instructional videos showing the audience how to complete an action or use a product. An Instructional video is a step-by-step guide to educate and train an audience, from employees, to specific targeted groups to the wider community.
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Dramatic Vignettes
Dramatic Scenes are an effective way to educate your target audience.
It helps to give managers the tone and language to be used that would normally be a difficult conversation. While informing employees of the potential outcomes and why its important to embrace help when it’s on offer. The Twisted Team has produced and directed several dramas to achieve various outcomes.
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Safety Video
Safety videos can cover a wide range of uses and topics. Induction videos can explain safety messages about the risks on site, including evacuation details. By producing an induction safety video it allows for a consistent messaging. A safety video may be produced showing how to operate a piece of equipment in a safe manner. Some safety videos are about awareness and prevention and achieve this by educating the audience about potential risk and hazards. Twisted Media can assist you in producing Safety Video content of all types.
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Employer Culture
Communicating to existing or potential employees is as important and by using video for recruitment, induction or retention you can achieve great results. Video can also help in attracting graduates or minority groups so your company can reflect a diverse workforce. Video allows you to communicate to your employees in a more personal way than other print options. Twisted Media will always apply your brand assets and guidelines so there is a consistent style and tone in your communications.
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Indigenous / Aboriginal
Twisted Media has produced several projects that have targeted an indigenous audience. Filming indigenous stories can require a delicate touch and special consideration, especially when communicating to those living in the community. Twisted media can tailor the tone and language to ensure key messages are properly communicated.
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Executive Addresses
When your executives have something to say, let them say it through video content. Twisted can quickly deploy a small, efficient film crew to cover your executive message whether this is a piece to camera or an interview. Twisted Media can craft leading questions to draw out the key messages. The message could be recorded at an appropriate location or at the executive’s office. Autocue and green screen options are available as well as other resources. The Twisted team has extensive experience working with some of Australia’s top executives. It’s our job to make you and your executive look good.
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Electronic Press Kits
Control how the public sees your brand. Don’t trust that TV news services will use appropriate footage when talking about your business. Twisted Media can create an EPKs or a VNR that help newsrooms show footage that represents you in the best light, even if it is a crisis management story. Twisted can help your business, project or story to get exposure on the news services.
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Event Content
Control how the public sees your brand. Don’t trust that TV news services will use appropriate footage when talking about your business. Twisted Media can create an EPKs or a VNR that help newsrooms show footage that represents you in the best light, even if it is a crisis management story. Twisted can help your business, project or story to get exposure on the news services.
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Event Coverage & Streaming
When making video content for events we work with your team to ensure we hit the right tone. From AGMs to award ceremonies, end of year parties and product launches, Twisted Media will provide a package of media assets that are suitable and appropriate for the event and simple for your AV crew to use.
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